Cecilia Persson

As Managing Director, BBC Studios Kids & Family, Cecilia Persson is responsible for driving an ambitious global strategy, working in partnership with all areas of the business to ensure the most creative, efficient and effective approach to bring children’s content to our audiences around the world.

She began her career in media in Sweden, where an early fascination with film sparked a lifelong path in creative, content driven roles. Over the past 15+ years, she has built an accomplished international career with industry leading organisations including WarnerMedia and Viacom, overseeing content strategies across multiple global markets.

Since 2016, Cecilia has served as VP of Programming & Content Strategy for Europe, the Middle East and Africa, and VP of International Acquisition and Co Production at WarnerMedia/Turner.

Throughout her tenure, Cecilia has held responsibility for EMEA Acquisitions and Co Productions, later expanding her remit to include broader content strategy and international acquisitions

Previously, Cecilia led programming, acquisition, and presentation for UK Kids’ and Film channels, while also managing acquisition strategy and budgets for all Kids’ channels across EMEA. Key achievements include launching a UK preschool channel and multiple international preschool blocks.

Before joining WarnerMedia/Turner in 2005, Cecilia held senior roles in Programming, Scheduling, Acquisitions, and Channel Management for OSN, Carlton Cinema, and TV1000/Viasat, with responsibilities spanning the UK, Europe, the Middle East, and Africa.

Cecilia is a BAFTA Children’s Panel and International Emmy Awards juror and serves as a mentor for Turner’s Mentorship Programme. She holds a BA (Hons) in English with Media from the University of Sussex.