Manchester Animation Festival

The Arsenal State of Mind

Dir. Fx Goby | United Kingdom

Welcome to the Arsenal State of Mind. Produced by Nexus Studios and directed by Fx Goby, we launched Arsenal’s 26/27 third kit and showed supporters North London from a whole new perspective. Starring the legendary Adwoa Aboah, the film takes to the streets as live action gives way to animation, transforming familiar places into a playful, mixed-media world.

Keep your eyes out for local landmarks like Rowans, JussJerk, and Hope Café, and stars Noni Madueke, Steph Catley and Martín Zubimendi, as you’re immersed in a warm, hand-drawn rendering of N5, which keeps the film human and tactile every step of the way. The kit’s yellow sets the tone, bathing the world in the warmth and optimism of some of Arsenal’s most memorable chapters.